Network Like a Champ – 7 Tips You Should Use

There’s no denying the power of a strong professional network. In fact, according to Small Business BC, your ability to network like a champ is critical for both business development and personal growth. Fortunately, cultivating potentially profitable relationships is a skill that can be learned like any other. Here are 7 tips you should be using to improve the success of your networking efforts.

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Pitching Investors – Entrepreneur Do’s and Don’ts

When is the best time for entrepreneurs to pitch their business ideas to potential investors? The short answer is: when you have a viable business plan, know how much financial assistance you need, and are clear on how those funds will be used. Getting proper funding can mean the difference between a great business idea that continues to grow, and one that stalls before it gets off the ground. But there’s a right way and a wrong way to sell your investment proposal to venture capitalists, angel investors, and other potential financial partners.

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Five Ways to Expand Your Customer Base

Expanding your customer base is one of the benchmarks of a successful business. At the same time however, the vast majority (76.4%) of small and mid-sized Canadian businesses say they’re feeling pressure to access new customers. To help meet this entrepreneurial challenge, we’ve gathered an assortment of proven methods for attracting new clients no matter what business you’re in. Here are five ways to expand your customer base and increase your business performance.

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Hiring Freelancers – A Complete Guide to Finding the Best People

Capable employees can be difficult to find – especially given the worker shortage that experts say has become the new norm. Almost 40% of small and mid-sized Canadian businesses say they’re having trouble hiring the types of workers they need. So it’s hardly surprising that many companies turn to outsourcing for short-term and intermittent projects. Hiring freelancers has many benefits to offer your business. But how do you find the best people?

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The Pros and Cons of a Seasonal Business

Today’s business environment is fertile ground for entrepreneurs looking to customize their work-life balance. Running a seasonal business, for example, offers many advantages in terms of structuring your uptime and downtime – but it isn’t for everyone. Companies that only operate at certain times of the year come with a unique set of pros and cons. Understanding what these are will help you determine if opening a seasonal business is the right move for you.

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Email Marketing Basics for SMBs

Does email marketing work? Statistics say yes, it most certainly does! Email is such an effective marketing channel for SMBs in fact, that it consistently ranks as one of the top 3 ways to drive customers to your website, generate leads, and close sales. So, if you have yet to take advantage of this lucrative promotional strategy, it’s time to look at some email marketing basics.

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