How to Create Marketing Personas for Your Business

As a method for characterizing the people who buy (or are likely to buy) from your company, marketing personas provide valuable insight into your target audience. If you’re new to the idea of using personas to grow or establish your business, this article will help you learn why they’re important and how simple they are […]

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How to Manage Negative Online Reviews

A survey commissioned by Canadian Tire in 2017 found that online reviews and ratings impact 80% of our purchasing decisions! With research also suggesting that most buyers are looking for a valid reason to trust the product assessments they read online, it’s clear that authentically positive reviews are a powerful way to drive customers to […]

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The Nighttime Routines of Productive Business Owners

When Benjamin Franklin declared that failing to prepare is preparing to fail, he had no way of knowing just how amped up the modern work week would become! What he did know however, is that the more meaningful we can make our prep time, the more effective our results are likely to be. Since it’s […]

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8 Business Thought Leaders You Should Be Following

Thought leaders are notable experts and trusted sources of guidance and insight. But what sets these trail-blazers apart in the business world especially, is their ability to provide a unique and thought-provoking point of view on matters of professional importance – and their reputation for making a difference to the individuals and organizations they share […]

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5 Mistakes to Avoid When Starting Your Business

According to the Government of Canada’s key business statistics for 2020, almost 98% of Canadian employers are small businesses. But while the average number of small and medium-sized enterprises created annually exceeds 96,000, more than 90,000 disappear on average each year. On the upside, no matter what type of business you’re planning to run, there […]

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Conversion Rate Optimization: 6 Tips for Business Owners

While driving traffic to your website is critical, site visitations alone won’t grow your business. You also need a strategy for converting website visitors into sales leads, subscribers, and customers. Conversion rates (the number of times visitors complete a specific action, divided by your traffic volume) measure a number of important objectives – including how […]

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