Hiring Freelancers – A Complete Guide to Finding the Best People

Capable employees can be difficult to find – especially given the worker shortage that experts say has become the new norm. Almost 40% of small and mid-sized Canadian businesses say they’re having trouble hiring the types of workers they need. So it’s hardly surprising that many companies turn to outsourcing for short-term and intermittent projects. Hiring freelancers has many benefits to offer your business. But how do you find the best people?

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The Pros and Cons of a Seasonal Business

Today’s business environment is fertile ground for entrepreneurs looking to customize their work-life balance. Running a seasonal business, for example, offers many advantages in terms of structuring your uptime and downtime – but it isn’t for everyone. Companies that only operate at certain times of the year come with a unique set of pros and cons. Understanding what these are will help you determine if opening a seasonal business is the right move for you.

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Email Marketing Basics for SMBs

Does email marketing work? Statistics say yes, it most certainly does! Email is such an effective marketing channel for SMBs in fact, that it consistently ranks as one of the top 3 ways to drive customers to your website, generate leads, and close sales. So, if you have yet to take advantage of this lucrative promotional strategy, it’s time to look at some email marketing basics.

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Winter Reading for Your Business – The Top 5 Business Books of 2018

With literally thousands of business books published every year, how do you decide which ones are worth reading this winter? Personal recommendations aside, many entrepreneurs turn to Google Books, Goodreads, and Amazon to browse in-depth reviews – and in many cases, entire sections - of the newest, most popular releases. Short on time? Opt for an audiobook, and start with this collection of the top 5 business books of 2018.

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How to Know When to Pivot

When we talk about a pivot in business, we’re usually referring to the way companies make substantial changes to one or more aspects of their operations. These changes may reflect anything from a revised pricing model, to a reworking of the new client acquisition process. Regardless of size or form however, the question on every entrepreneur’s mind is: how do I know when it’s time for a pivot?

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The Fundamentals of Lean Business Planning

A business plan is essential for any company that’s serious about success. But unless you’re seeking outside funding from a bank or private investor, the fundamentals of lean business planning are likely to benefit you most.

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