Should You Consider a 4 Day Work Week?

Both employers and employees have been shown to benefit from a 4-day work week, but that doesn’t mean it’s the ideal framework for every organization – especially in a remote working environment. Your industry, pay structure, and region of employment will all need to be taken into account when considering whether a shortened work week […]

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How to Boost Employee Satisfaction

Keeping your employees satisfied is important for many reasons, not the least of which is the positive impact it can have on your bottom line. Whether they work remotely, in-house, or on contract, happy employees are 12% more productive on average. You can boost job satisfaction levels among your workforce by recognizing their efforts, encouraging […]

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5 Small Business Trends to Watch Out for in 2020

Growth is essential when you run a small business. Companies that fail to move with the times risk stagnating, losing customers, and being forced to close their doors prematurely. Not every emerging trend will impact your business specifically. But since most are attached to customer expectations in one way or another, staying informed just makes […]

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4 Vintage Ads That Show How Far We’ve Come

From the 1940s through the 1990s, print, radio, and television ads played a pivotal role in society. During this “golden era of advertising”, the product – not the customer – was at the forefront of marketing. And the sole purpose of every ad was to sell as much product as possible. Ads That Wouldn’t Work […]

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Summer Reading for Your Business – The Top 5 Business Books of 2020

Making time to read regularly does more than temper stress and help you sleep better at night. As a small business owner, absorbing the knowledge, insights, and advice of successful, like-minded people can improve your decision making and round out your leadership skills. Whether your focus in 2020 is on personal or professional growth, you’ll […]

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Six Tips for Conducting a Successful Video Interview with Job Candidates

Video interviews have a lot to offer as part of the hiring process: they save time, offer greater flexibility than face-to-face interviews, and – when done well – can enhance your company’s reputation by providing an outstanding job candidate experience. To improve your chances of finding just the right hire, use these 6 tips for […]

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